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The Institutional Marketing and Communications team at 蜜柚视频 struck gold in this year鈥檚 Educational Advertising Awards competition.
The Educational Advertising Awards is a national competition that honors excellence in advertising and marketing materials within the educational sector. Central鈥檚 team earned nine awards multiple categories for exceptional work, including a Gold Award for its podcast titled 鈥淭he Sophomore Tea.鈥 (Please see list below.)
Launched in partnership with faculty in the fall 2023 semester, 鈥淭he Sophomore Tea鈥 is a student-led podcast produced by the campus Media Center, that offers insights about the challenges students encounter during their sophomore year of college.
鈥淚 am very proud of the creativity and willingness to expand the scope of media relations 蜜柚视频,鈥 says Associate Vice President of Communications and Media Jodi Latina. 鈥淭he partnership between the MarComm office and the Student Affairs office to enhance sophomore retention is inspiring. We are allowing students to fully see their potential and foster an authentic conversation that shows the real struggles of being a student and how to overcome challenges and succeed.鈥
Central鈥檚 work stood out among more than 2,000 entries representing more than 1,000 college, universities, and secondary schools from all 50 states and numerous foreign countries. Judges for the Educational Advertising Awards consist of a national panel of higher education marketers, advertising creative directors, marketing, and advertising professionals.
Associate Vice President of Promotions and Marketing Christine Castonguay noted, 鈥淭his past year, Central proudly celebrated its 175th anniversary. To honor this milestone, our creative team developed a special campaign and commemorative logo, unifying all events and materials. It was a unique opportunity for the university to come together and reflect on all that has been accomplished."
Central earned the following awards:
Gold Award
Podcasts: The Sophomore Tea
Silver Award
175th Banners & Pole Banners Installation
Bronze Awards
175th Anniversary Special Events Campaign
Direct Mail: Junior Search Piece
Merit Awards
Publication/External: 175th anniversary magazine
Direct Mail: Financial Aid Packet
Student Viewbook
Total Advertising Campaign
Total Recruitment Package